PMDMC 2020 Summer Series

Summer Series Schedule

Keynote

Open to all

Tuesday, July 14
12:00 p.m. (ET) / 9:00 a.m. (PT)

Keynote

Kick-Off Keynote: Noel King and Shereen Marisol Meraji

NPR’s Noel King and Shereen Marisol Meraji take the virtual stage to discuss the importance of public media, especially in this moment.

Member Session

Greater Public members only

Wednesday, July 15
12:00 p.m. (ET) / 9:00 a.m. (PT)

Corporate support

Marketing/Engagement

Leveraging “Grove” for Sponsorship

Get to know NPR’s “Grove” platform and what it offers so you can harness digital ad revenue as it begins to come back.

General Session

Open to all

Thursday, July 16
2:00 p.m. (ET) / 11:00 a.m. (PT)

Membership

State of the System in Public Radio/TV Membership

Get a grasp on today’s fundraising climate with the latest data on new donors and sustainers during the State of the System.

Member Session

Greater Public members only

Tuesday, July 21, 2020
12:00 p.m. (ET) / 9:00 a.m. (PT)

Philanthropy

Discovering and Engaging with Planned Giving Surveys

Learn how to better understand your donors’ interests and engage them further through a planned giving survey.

Keynote

Open to all

Wednesday, July 22
12:00 p.m. (ET) / 9:00 a.m. (PT)

Keynote

The Invisible Thumbprint: How Unconscious Bias and White Culture Affects Public Media

Minal Bopaiah is back to walk us through unconscious biases and how to better represent the audiences we serve.

Member Session

Greater Public members only

Friday, July 24
2:00 p.m. (ET) / 11:00a.m. (PT)

Membership

The Public Radio Fundraising Scorecard

Learn how to improve your online fundraising and engagement through a review of the Public Radio Mystery Donor Audit.

Member Session

Greater Public members only

Tuesday, July 28
3:30 p.m. (ET) / 12:30 p.m. (PT)

Corporate support

Finding Success in the New Normal

COVID-19 has disrupted our well-established corporate support best practices, but there are some stations gaining traction.

Member Session

Greater Public members only

Wednesday, August 5
2:00 p.m. (ET) / 11:00 a.m. (PT)

Membership

Acquiring New Members in Uncharted Times

Learn where and how to acquire new members through an analysis of current and potential channels with CDP and M+R.

Member Session

Greater Public members only

Thursday, August 6
2:00 p.m. (ET) / 11:00 a.m. (PT)

Marketing/Engagement

Digital Transformation: Lessons from Table Stakes

Quentin Hope will introduce Table Stakes and its success in building digital audiences and revenue across news organizations.

Member Session

Greater Public members only

Tuesday, August 11
12:00 p.m. (ET) / 9:00 a.m. (PT)

General interest

Strengthening Local News Through Collaboration

Dr. Hansen shares finding from the Local Public Media Playbook, a field guide for digital newsroom and public media mergers.

Member Session

Greater Public members only

Wednesday, August 12
2:00 p.m. (ET) / 11:00 a.m. (PT)

Membership

Supported by Sustainers: Why and How to Get to 70%

A high percentage of sustainers is necessary for your station to maintain its financial health, especially through uncertain times.

Member Session

Greater Public members only

Thursday, August 13
2:00 p.m. (ET) / 11:00 a.m. (PT)

Corporate support

Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR’s BizLab.

Member Session

Greater Public members only

Tuesday, August 18
12:00 p.m. (ET) / 9:00 a.m. (PT)

Corporate support

The Great (Corporate Support) Pivot of 2020

Discover station leadership’s role in helping discover corporate revenue opportunities to learn and rethink our value proposition and use our inherent strengths to adapt to changing needs.

Member Session

Greater Public members only

Wednesday, August 19
1:00 p.m. (ET) / 10:00 a.m. (PT)

Marketing/Engagement

Engaging Audiences with Virtual Events

Station event leaders share what they have learned in reimagining their jam-packed event schedule as an online experience.

Member Session

Greater Public members only

Thursday, August 20
2:00 p.m. (ET) / 11:00 a.m. (PT)

Philanthropy

Dynamic Messaging for Your Station’s Gift Club

Learn how to create clear and compelling messages for your Gift Club donors giving $1,200-$5,000 annually.

Member Session

Greater Public members only

Friday, August 21
1:00 p.m. (ET) / 10:00 a.m. (PT)

Membership

Do Old Assumptions Hold Up in Changing Times?

Radio and television fundraising leaders will share how they challenged public media’s core fundraising assumptions.

Member Session

Greater Public members only

Tuesday, August 25
12:00 p.m. (ET) / 9:00 a.m. (PT)

Corporate support

MetaPub: Visual Sponsorship and Promotion Software

Learn about Metapub, a visual connection with listeners on a variety of platforms through images, text, and links.

Member Session

Greater Public members only

Wednesday, August 26
3:00 p.m. (ET) / 12:00 p.m. (PT)

Philanthropy

Marketing Ideas for Your Planned Giving Program

Discover how to build and maintain an effective planned giving program by incorporating various marketing techniques.