PMDMC 2020 Summer Series

Summer Series Sessions

The PMDMC 2020 Summer Series is now complete. Please click on any of the sessions below to learn more and to access the recordings. 

Keynote

Open to all

Tuesday, July 14
12:00 p.m. (ET) / 9:00 a.m. (PT)

Keynote

Kick-Off Keynote: Noel King, Shereen Marisol Meraji, and Gene Demby

NPR’s Noel King, Shereen Marisol Meraji, and Gene Demby take the virtual stage to affirm the importance of public media.

Sponsored by:

NPR

Member Session

Greater Public members only

Wednesday, July 15
12:00 p.m. (ET) / 9:00 a.m. (PT)

Corporate support

Marketing/Engagement

Leveraging “Grove” for Sponsorship

Get to know NPR’s “Grove” platform and what it offers so you can harness digital ad revenue as it begins to come back.

General Session

Open to all

Thursday, July 16
2:00 p.m. (ET) / 11:00 a.m. (PT)

Membership

State of the System in Public Radio/TV Membership

Get a grasp on today’s fundraising climate with the latest data on new donors and sustainers during the State of the System.

Member Session

Greater Public members only

Tuesday, July 21, 2020
12:00 p.m. (ET) / 9:00 a.m. (PT)

Philanthropy

Discovering and Engaging with Planned Giving Surveys

Learn how to better understand your donors’ interests and engage them further through a planned giving survey.

Keynote

Open to all

Wednesday, July 22
12:00 p.m. (ET) / 9:00 a.m. (PT)

Keynote

The Invisible Thumbprint: How Unconscious Bias and White Culture Affect Public Media

Minal Bopaiah is back to walk us through unconscious biases and how to better represent the audiences we serve.

Sponsored by:

CDP

Member Session

Greater Public members only

Friday, July 24, 2020
12:00 p.m. (ET) / 9:00 a.m. (PT)

Membership

The Public Radio Fundraising Scorecard

Learn how to improve your online fundraising and engagement in this two-part review of the Public Radio Mystery Donor Audit.

General Session

Open to all

Tuesday, July 28
3:30 p.m. (ET) / 12:30 p.m. (PT)

Corporate support

Finding Success in the New Normal

COVID-19 has disrupted our well-established corporate support best practices, but there are some stations gaining traction.

General Session

Open to all

Wednesday, August 5
2:00 p.m. (ET) / 11:00 a.m. (PT)

Membership

Acquiring New Members in Uncharted Times

Learn where and how to acquire new members through an analysis of current and potential channels with CDP and M+R.

General Session

Open to all

Thursday, August 6
2:00 p.m. (ET) / 11:00 a.m. (PT)

Marketing/Engagement

Digital Transformation: Lessons from Table Stakes

Quentin Hope will introduce Table Stakes and its success in building digital audiences and revenue across news organizations.

General Session

Open to all

Tuesday, August 11
12:00 p.m. (ET) / 9:00 a.m. (PT)

General interest

Strengthening Local News Through Collaboration

Dr. Hansen shares finding from the Local Public Media Playbook, a field guide for digital newsroom and public media mergers.

General Session

Open to all

Wednesday, August 12
2:00 p.m. (ET) / 11:00 a.m. (PT)

Membership

Supported by Sustainers: Why and How to Get to 70%

A high percentage of sustainers is necessary for your station to maintain its financial health, especially through uncertain times.

Sponsored by:
MemSys

General Session

Open to all

Thursday, August 13
12:00 p.m. (ET) / 9:00 a.m. (PT)

Philanthropy

Transforming the Work of Major Giving in Public Media

Stations that have participated in Greater Public’s major giving training programs will share what worked and what didn’t.

General Session

Open to all

Thursday, August 13
2:00 p.m. (ET) / 11:00 a.m. (PT)

Corporate support

Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR’s BizLab.

Sponsored by:
Omny Studio - A Triton Digital Company

General Session

Open to all

Friday, August 14
1:00 p.m. (ET) / 10:00 a.m. (PT)

Membership

Sponsored Content

Accelerating Vehicle Donations During Challenging Times

Discuss the trends shaping vehicle donations and how to make this revenue stream a higher priority in your fundraising mix.

Sponsored by:
CARS

General Session

Open to all

Friday, August 14
2:30 p.m. (ET) / 11:30 a.m. (PT)

Marketing/Engagement

Take an Energizing Breath and Rock the Vote(rs)

Get to know how fellow public media marketers are approaching the 2020 Election.

General Session

Open to all

Tuesday, August 18
12:00 p.m. (ET) / 9:00 a.m. (PT)

Corporate support

The Great (Corporate Support) Pivot of 2020

Discuss digital opportunities for your station that rethink our value proposition and use our inherent strengths to adapt to changing needs.

Sponsored by:
Second Street

General Session

Open to all

Wednesday, August 19
1:00 p.m. (ET) / 10:00 a.m. (PT)

Marketing/Engagement

Engaging Audiences with Virtual Events

Station event leaders share what they have learned in reimagining their jam-packed event schedule as an online experience.

Sponsored by:
American Public Media (APM)

General Session

Open to all

Thursday, August 20
2:00 p.m. (ET) / 11:00 a.m. (PT)

Philanthropy

Dynamic Messaging for Your Station’s Gift Club

Learn how to create clear and compelling messages for your Gift Club donors giving $1,200-$5,000 annually.

General Session

Open to all

Friday, August 21
1:00 p.m. (ET) / 10:00 a.m. (PT)

Membership

Do Old Assumptions Hold Up in Changing Times?

Radio and television fundraising leaders will share how they challenged public media’s core fundraising assumptions.

Sponsored by:
American Public Media (APM)

General Session

Open to all

Tuesday, August 25
12:00 p.m. (ET) / 9:00 a.m. (PT)

Corporate support

MetaPub: Visual Sponsorship and Promotion Software

Learn about Metapub, a visual connection with listeners on a variety of platforms through images, text, and links.

General Session

Open to all

Wednesday, August 26
3:00 p.m. (ET) / 12:00 p.m. (PT)

Philanthropy

Marketing Ideas for Your Planned Giving Program

Discover how to build and maintain an effective planned giving program by incorporating various marketing techniques.

General Session

Open to all

Tuesday, September 1
12:00 p.m. (ET) / 9:00 a.m. (PT)

General interest

Leading Through Revenue Disruption: A Conversation With Joyce MacDonald and Michal Heiplik

Join Joyce MacDonald and Michal Heiplik to discuss the challenges we’re facing, what may lie ahead, and where to go from here.

Keynote

Open to all

Wednesday, September 16
1:00 p.m. (ET) / 10:00 a.m. (PT)

Keynote

Closing Keynote: A Conversation on Leadership with Pat Harrison and Wes Moore

To close out the PMDMC Summer Series, CPB’s Pat Harrison will take the stage with author and social entrepreneur Wes Moore.

Sponsored by:

CPB