General Session
Open to all
Date/Time
Friday, August 14, 2020
1:00 p.m. (ET) / 10:00 a.m. (PT)
Duration: 60 minutes
What to expect
Vehicle donations are a big source of easy money for your station. In 2019, they accounted for more than $25 million in net revenue for stations. Despite a challenging fundraising environment, vehicle donation volume and sales prices are both on the rise. Is your station taking full advantage of this opportunity? Join us for a thoughtful discussion on the trends shaping vehicle donations and why now is the time to make this revenue stream a higher priority in your fundraising mix. You’ll hear the latest research on donor motivations and industry trends, get tips on building the right team at your station, and see how your colleagues have crafted fresh new campaigns to boost donations.
Speakers
Sandra Albert
Membership Operations and Vehicle Donation Program Manager
KPBS
Curt Chadbourne
Director of Member Services
Maine Public
Molly Davis
Assistant General Manager
WFDD