See you  at PMDMC 2022 in Chicago, July 19-22, 2022.

Acquiring New Members in Uncharted Times

Learn where and how to acquire new members through an analysis of current and potential channels with CDP and M+R.
Acquiring New Members in Uncharted Times
General Session

Open to all


Wednesday, August 5, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 90 minutes

What to expect

As stations face an uncertain economy and inevitable budget limits, where should they put their money to acquire new members? CDP will offer a revealing, strategic look at ROI from all acquisition channels, helping attendees re-examine and set priorities. M+R will focus entirely on acquisition through digital channels, with examples and strategies drawn from stations and leading nonprofits across America. Attendees will receive presenters’ data and examples a week before the webinar, allowing for a robust online discussion.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations. 


Matt Derby
Vice President, Digital Advertising

Michal Heiplik
Executive Vice President

Yoonhyung Lee
Senior Vice President