Acquiring New Members in Uncharted Times

Membership
Learn where and how to acquire new members through an analysis of current and potential channels with CDP and M+R.
Acquiring New Members in Uncharted Times
General Session

Open to all

Date/Time

Wednesday, August 5, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 90 minutes

What to expect

As stations face an uncertain economy and inevitable budget limits, where should they put their money to acquire new members? CDP will offer a revealing, strategic look at ROI from all acquisition channels, helping attendees re-examine and set priorities. M+R will focus entirely on acquisition through digital channels, with examples and strategies drawn from stations and leading nonprofits across America. Attendees will receive presenters’ data and examples a week before the webinar, allowing for a robust online discussion.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations. 

Speakers

Matt Derby
Vice President, Digital Advertising
M+R

Michal Heiplik
Executive Vice President
CDP

Yoonhyung Lee
Senior Vice President
M+R