General Session
Open to all
Date/Time
Wednesday, August 5, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 90 minutes
What to expect
As stations face an uncertain economy and inevitable budget limits, where should they put their money to acquire new members? CDP will offer a revealing, strategic look at ROI from all acquisition channels, helping attendees re-examine and set priorities. M+R will focus entirely on acquisition through digital channels, with examples and strategies drawn from stations and leading nonprofits across America. Attendees will receive presenters’ data and examples a week before the webinar, allowing for a robust online discussion.
Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.
Speakers
Matt Derby
Vice President, Digital Advertising
M+R
Michal Heiplik
Executive Vice President
CDP
Yoonhyung Lee
Senior Vice President
M+R