PMDMC 2020 Summer Series

Completed Sessions

Keynote

Open to all

Tuesday, July 14
12:00 p.m. (ET) / 9:00 a.m. (PT)

Keynote

Kick-Off Keynote: Noel King, Shereen Marisol Meraji, and Gene Demby

NPR’s Noel King, Shereen Marisol Meraji, and Gene Demby take the virtual stage to affirm the importance of public media.

Sponsored by:

NPR

Member Session

Greater Public members only

Wednesday, July 15
12:00 p.m. (ET) / 9:00 a.m. (PT)

Corporate support

Marketing/Engagement

Leveraging “Grove” for Sponsorship

Get to know NPR’s “Grove” platform and what it offers so you can harness digital ad revenue as it begins to come back.

General Session

Open to all

Thursday, July 16
2:00 p.m. (ET) / 11:00 a.m. (PT)

Membership

State of the System in Public Radio/TV Membership

Get a grasp on today’s fundraising climate with the latest data on new donors and sustainers during the State of the System.

Member Session

Greater Public members only

Tuesday, July 21, 2020
12:00 p.m. (ET) / 9:00 a.m. (PT)

Philanthropy

Discovering and Engaging with Planned Giving Surveys

Learn how to better understand your donors’ interests and engage them further through a planned giving survey.

Keynote

Open to all

Wednesday, July 22
12:00 p.m. (ET) / 9:00 a.m. (PT)

Keynote

The Invisible Thumbprint: How Unconscious Bias and White Culture Affect Public Media

Minal Bopaiah is back to walk us through unconscious biases and how to better represent the audiences we serve.

Sponsored by:

CDP

Member Session

Greater Public members only

Friday, July 24, 2020
12:00 p.m. (ET) / 9:00 a.m. (PT)

Membership

The Public Radio Fundraising Scorecard

Learn how to improve your online fundraising and engagement in this two-part review of the Public Radio Mystery Donor Audit.

General Session

Open to all

Tuesday, July 28
3:30 p.m. (ET) / 12:30 p.m. (PT)

Corporate support

Finding Success in the New Normal

COVID-19 has disrupted our well-established corporate support best practices, but there are some stations gaining traction.

General Session

Open to all

Wednesday, August 5
2:00 p.m. (ET) / 11:00 a.m. (PT)

Membership

Acquiring New Members in Uncharted Times

Learn where and how to acquire new members through an analysis of current and potential channels with CDP and M+R.

General Session

Open to all

Thursday, August 6
2:00 p.m. (ET) / 11:00 a.m. (PT)

Marketing/Engagement

Digital Transformation: Lessons from Table Stakes

Quentin Hope will introduce Table Stakes and its success in building digital audiences and revenue across news organizations.