Tuesday, July 21, 2020
12:00 p.m. (ET) / 9:00 a.m. (PT)
Duration: 75 minutes
What to expect
If done correctly, donor surveys are an excellent way to understand your donors’ interests. Using surveys to discover and engage your current and potential estate donors is becoming increasingly popular as planned giving increases, both nationwide and in public media.
Hear from industry experts who have implemented these surveys with great success. They will share their lessons learned about their process, objectives, and challenges in planning, executing, and wrapping up a planned giving survey, regardless of station size.
Managing Director of Major & Planned Giving
Maryland Public Television
Senior Solutions Advisor
Director of Gift Planning and Endowment