Dynamic Messaging for Your Station’s Gift Club

Philanthropy
Learn how to create clear and compelling messages for your Gift Club donors giving $1,200-$5,000 annually.
Dynamic Messaging for Your Station’s Gift Club
General Session

Open to all

Date/Time

Thursday, August 20, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 60 minutes

What to expect

Gift Club donors giving $1,200-$5,000 annually serve as a crucial bridge connecting membership to major giving. They receive more than the transactional benefits of membership to create a more personalized relationship with the organization. The messaging needed for the best solicitation and stewardship of these donors should encourage loyalty and a passion for your mission. Join us to learn how to create clear and compelling messages specifically for your Gift Club donors and prospects on-air, online, by mail, and more.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations. 

Speakers

Becky Chinn
Principal
LKA Fundraising & Communications

Marie Tuhy
Member Giving Manager
Minnesota Public Radio