Marketing Ideas for Your Planned Giving Program

What to expect

While much of the planned giving work happens one-on-one, marketing is a critical aspect of a successful planned giving program. Knowing the who, what, where, when, why, and how of marketing a planned giving program can make the difference between a mediocre program and a great one.

Hear industry experts’ recommendations for marketing a planned giving program, including where to start. Discover how they have built and maintained effective planned giving programs incorporating various marketing techniques at their stations.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.