See you  at PMDMC 2022 in Chicago, July 19-22, 2022.

Marketing Ideas for Your Planned Giving Program

Discover how to build and maintain an effective planned giving program by incorporating various marketing techniques.
Marketing Ideas for Your Planned Giving Program
General Session

Open to all


Wednesday, August 26, 2020
3:00 p.m. (ET) / 12:00 p.m. (PT)
Duration: 75 minutes

What to expect

While much of the planned giving work happens one-on-one, marketing is a critical aspect of a successful planned giving program. Knowing the who, what, where, when, why, and how of marketing a planned giving program can make the difference between a mediocre program and a great one.

Hear industry experts’ recommendations for marketing a planned giving program, including where to start. Discover how they have built and maintained effective planned giving programs incorporating various marketing techniques at their stations.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.


Debbie Eliason
Senior Director of Planned Gifts

Sonja Greenwaldt
Planned Giving Director

Kathy Reed
Assistant VP of Major and Planned Giving

Joe Thiegs
Planned Giving Advisor
Greater Public & President, Generoworks LLC