Wednesday, August 26, 2020
3:00 p.m. (ET) / 12:00 p.m. (PT)
Duration: 75 minutes
What to expect
While much of the planned giving work happens one-on-one, marketing is a critical aspect of a successful planned giving program. Knowing the who, what, where, when, why, and how of marketing a planned giving program can make the difference between a mediocre program and a great one.
Hear industry experts’ recommendations for marketing a planned giving program, including where to start. Discover how they have built and maintained effective planned giving programs incorporating various marketing techniques at their stations.
Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.
Senior Director of Planned Gifts
Planned Giving Director
MPR | APM
Assistant VP of Major and Planned Giving
Planned Giving Advisor
Greater Public & President, Generoworks LLC