Marketing Ideas for Your Planned Giving Program

Philanthropy
Discover how to build and maintain an effective planned giving program by incorporating various marketing techniques.
Marketing Ideas for Your Planned Giving Program
General Session

Open to all

Date/Time

Wednesday, August 26, 2020
3:00 p.m. (ET) / 12:00 p.m. (PT)
Duration: 75 minutes

What to expect

While much of the planned giving work happens one-on-one, marketing is a critical aspect of a successful planned giving program. Knowing the who, what, where, when, why, and how of marketing a planned giving program can make the difference between a mediocre program and a great one.

Hear industry experts’ recommendations for marketing a planned giving program, including where to start. Discover how they have built and maintained effective planned giving programs incorporating various marketing techniques at their stations.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.

Speakers

Debbie Eliason
Senior Director of Planned Gifts
WETA

Sonja Greenwaldt
Planned Giving Director
MPR | APM

Kathy Reed
Assistant VP of Major and Planned Giving
WXXI

Joe Thiegs
Planned Giving Advisor
Greater Public & President, Generoworks LLC