Supported by Sustainers: Why and How to Get to 70%

Membership
A high percentage of sustainers is necessary for your station to maintain its financial health, especially through uncertain times.
Supported by Sustainers: Why and How to Get to 70%
General Session

Open to all

Date/Time

Wednesday, August 12, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 90 minutes

What to expect

Getting your donors to give you automatic, ongoing monthly contributions as sustainers isn’t just a trendy fundraising idea anymore. It’s a necessity for your station in order to maintain its financial health, especially when uncertain times arise. Many stations have up to 50% of their donors giving monthly, with a handful of stations reaching 70%, but a select few have more than 80% of their donors as sustainers.

Join us for a deep dive into what it means for a station‘s financial health when four out of five donors give every month instead of once or twice a year. Learn how to get your station to this level and how to run your membership program when you’re there.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations. 

Speakers

Anne Kendrick
Assistant Director of Annual Giving
North Carolina Public Radio

Lindsay Kimball
Regional Director of Membership Minnesota Public Radio

Sachi Kobayashi
Development Director
WXPN

Kelly Wilkinson
Membership Manager
Louisville Public Media

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