Supported by Sustainers: Why and How to Get to 70%

What to expect

Getting your donors to give you automatic, ongoing monthly contributions as sustainers isn’t just a trendy fundraising idea anymore. It’s a necessity for your station in order to maintain its financial health, especially when uncertain times arise. Many stations have up to 50% of their donors giving monthly, with a handful of stations reaching 70%, but a select few have more than 80% of their donors as sustainers.

Join us for a deep dive into what it means for a station‘s financial health when four out of five donors give every month instead of once or twice a year. Learn how to get your station to this level and how to run your membership program when you’re there.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.