Wednesday, August 12, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 90 minutes
What to expect
Getting your donors to give you automatic, ongoing monthly contributions as sustainers isn’t just a trendy fundraising idea anymore. It’s a necessity for your station in order to maintain its financial health, especially when uncertain times arise. Many stations have up to 50% of their donors giving monthly, with a handful of stations reaching 70%, but a select few have more than 80% of their donors as sustainers.
Join us for a deep dive into what it means for a station‘s financial health when four out of five donors give every month instead of once or twice a year. Learn how to get your station to this level and how to run your membership program when you’re there.
Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.
Assistant Director of Annual Giving
North Carolina Public Radio
Regional Director of Membership Minnesota Public Radio
Louisville Public Media