Brand Kit - PMDMC 2025

Brand Guidelines

Start here, it has the answers to most of your questions.

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Logos (Without City)

The multi-color logo is the preferred logo to use in all instances that specifically relate to marketing and materials used for PMDMC25. The white text logo should only be used in cases where PMDMC is being referenced in a way that is not specific to a year or in circumstances where the multi-color logo is not suitable. Please refer any questions to Chris Morse (cmorse@greaterpublic.org).

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Logos (With City)

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Primary Colors

Besides Dark blue (#0c4c91), the PMDMC 2025 Philadelphia color system does not have a dominant color. Each selected color is equally important in representing PMDMC and is most effective when used together.

Dark Blue
HEX: 0c4c91
RGB: 12,76,145

Red
HEX: e04826
RGB: 224,72,38

Gritty Orange
HEX: f47321
RGB: 244,115,33

Light Blue
HEX: 77c2d9
RGB: 119,194,217

Go Birds Green
HEX: 008d7b
RGB: 0,141,123

Brand Colors at 50% Opacity

Aqua at (50% opacity)
HEX: 94e8e4

Yellow at (50% opacity)
HEX: ffe7a2

Orange at (50% opacity)
HEX: fac49c

Light Blue at (50% opacity)
HEX: b0e2f7

Green at (50% opacity)
HEX: b6dfb4

Fonts

A simple one font system!

Font guidelines

Primary headlines – Roboto Black
Secondary headlines and body copy – Roboto Regular

Roboto Black
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Roboto Regular
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Patterns

The scale of the brand pattern in relation to the logo must be consistent for every placement to ensure the pattern remains a background contextualizing element and doesn’t compete with the name of the conference or its sponsors.

Full color icon pattern
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Full color PMDMC logo pattern
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Single Color Icon Patterns

Icons

Icons can be made available in different brand colors upon request. Icon vector files are also available upon request. Contact Chris Morse at cmorse@greaterpublic.org

Right click on image to download. For vector files, please click-through on the button below.

Slide Deck Templates

Slide deck templates will be available soon.

Please make a copy of the Google Slides template before editing. Thank you.

PowerPoint Template

Google Slides Template

Marketing Images

Independence Hall in Philadelphia, Pennsylvania USA with blue sky

Philadelphia skyline with the Schuylkill River

PMDMC25 Schedule — Philadelphia sunset skyline and Ben Franklin Bridge refection from across the Delaware River

Historic 18th century residential street in Philadelphia, Pennsylvania

Ben Franklin Bridge of Philadelphia

PMDMC Scholarships — Center city Philadelphia, skyline. JFK plaza, Love park.

PMDMC 2025 — Fireworks at Independence Hall National Historic Park in Philadelphia.

PMDMC Schoarlships — Downtown Philadelphia skyline during the golden hour with The Oval plaza, Benjamin Franklin Parkway, and Schuyllkill River in the foreground.

Reading Terminal Market Philadelphia, Pennsylvania – November 18, 2016: Vendors and customers in Reading Terminal Market. The historic market is a popular attraction for culinary treats.