General Session
Open to all
Date/Time
Thursday, August 13, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 60 minutes
What to expect
In 2019, several stations worked with WBUR’s BizLab to identify, test, and launch new sponsorship products, which pre-COVID-19 had proved successful in both bringing in new clients and increasing sponsorship revenue. At the same time, Connecticut Public launched a new product that has both engaged digital audiences and served as an entry point for sponsorship for smaller businesses. Join us to discuss these examples as we navigate the changing corporate support landscape.
Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.
Speakers
Lisa Cooper
Underwriting Specialist
Capital Public Radio
Joan Dimicco
Executive Director
WBUR’s BizLab
Kelly Morrison
Underwriting Specialist
Capital Public Radio
Toby Tabaczynski
Associate Director, Business Development & Marketing
WDET
Jake Volcsko
Vice President of Digital Operations
Connecticut Public
Generously sponsored by
for Creating New Corporate Sponsorship Products
Thursday, August 13, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 60 minutes