Creating New Corporate Sponsorship Products

Corporate Support
Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR’s BizLab.
Creating New Corporate Sponsorship Products
General Session

Open to all

Date/Time

Thursday, August 13, 2020
2:00 p.m. (ET) / 11:00 a.m. (PT)
Duration: 60 minutes

What to expect

In 2019, several stations worked with WBUR’s BizLab to identify, test, and launch new sponsorship products, which pre-COVID-19 had proved successful in both bringing in new clients and increasing sponsorship revenue. At the same time, Connecticut Public launched a new product that has both engaged digital audiences and served as an entry point for sponsorship for smaller businesses. Join us to discuss these examples as we navigate the changing corporate support landscape.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations. 

Speakers

Lisa Cooper
Underwriting Specialist
Capital Public Radio

Joan Dimicco
Executive Director
WBUR’s BizLab

Kelly Morrison
Underwriting Specialist
Capital Public Radio

Toby Tabaczynski
Associate Director, Business Development & Marketing
WDET

Jake Volcsko
Vice President of Digital Operations
Connecticut Public

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