Do Old Assumptions Hold Up in Changing Times?

Membership
Radio and television fundraising leaders will share how they challenged public media’s core fundraising assumptions.
Do Old Assumptions Hold Up in Changing Times
General Session

Open to all

Date/Time

Friday, August 21, 2020
1:00 p.m. (ET) / 10:00 a.m. (PT)
Duration: 90 minutes

What to expect

Audiences may grow but station budgets are still stressed. Every fundraising decision you make is rooted in basic assumptions about ROI, member response, and channel performance, but the nation’s turmoil continues and you have to plan for 2021. Do you cut back fundraising or step it up? Dump thank-you gifts or re-invent them? Maintain renewal messaging or change if often? Stick to your digital priorities or revisit them? Radio and television fundraising leaders will share ways they’ve challenged core fundraising assumptions and provide the unvarnished results. They’ll also help you probe the tough decisions you’re facing as you head into year-end and beyond.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations. 

Speakers

Rashad Brown
Senior Manager, Membership
KUOW

Jeff Regen
Vice President, Membership Marketing and Development
WETA

Andy Trimlett
Director of Digital and On-Air Fundraising
PBS SoCal

Kjerstin Wood
Development Services Officer, Digital Fundraising
KUOW

Generously sponsored by