Friday, August 21, 2020
1:00 p.m. (ET) / 10:00 a.m. (PT)
Duration: 90 minutes
What to expect
Audiences may grow but station budgets are still stressed. Every fundraising decision you make is rooted in basic assumptions about ROI, member response, and channel performance, but the nation’s turmoil continues and you have to plan for 2021. Do you cut back fundraising or step it up? Dump thank-you gifts or re-invent them? Maintain renewal messaging or change if often? Stick to your digital priorities or revisit them? Radio and television fundraising leaders will share ways they’ve challenged core fundraising assumptions and provide the unvarnished results. They’ll also help you probe the tough decisions you’re facing as you head into year-end and beyond.
Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.
Senior Manager, Membership
Vice President, Membership Marketing and Development
Director of Digital and On-Air Fundraising
Development Services Officer, Digital Fundraising