Friday, August 14, 2020
2:30 p.m. (ET) / 11:30 a.m. (PT)
Duration: 75 minutes
What to expect
The lead-up to the 2020 election and its aftermath present an important opportunity to showcase public radio’s strongest brand attributes and products. At the same time, 2020 has been an exceptionally challenging year for public radio staffers personally and professionally. In a resource-strapped climate, how are public radio staff approaching election promotions? How are they making the most of election-specific products for longer-term engagement and monetization? How are they keeping the gas on when they or their teammates feel drained or even burned out? Walk away with actionable ideas and tactics to help your team make the most of this moment for your audiences.
Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations.
Director of Community Engagement
Senior Manager, Marketing Communications
Senior Manager, Growth Marketing
Senior Manager of Member Station Marketing