The Great (Corporate Support) Pivot of 2020

Corporate Support
Discuss digital opportunities for your station that rethink our value proposition and use our inherent strengths to adapt to changing needs.
The Great (Corporate Support) Pivot of 2020
General Session

Open to all

Date/Time

Tuesday, August 18, 2020
12:00 p.m. (ET) / 9:00 a.m. (PT)
Duration: 60 minutes

What to expect

It’s hard to find any business that hasn’t dramatically changed since early March. While it’s overwhelming, critical opportunities have arisen to learn and rethink our value proposition, including some of the “givens” that radio offers to corporate supporters. And for station leaders, how can you help and support your team in finding a way forward?

Join us for a discussion about the great pivot of 2020 as it pertains to corporate revenue for your station. We’ll discuss digital opportunities for you and your business supporters and why the pandemic should not signal the demise of radio’s business model, but instead, the birth of taking the medium’s inherent strengths and then adapting to meet changing needs.

Please note: The live session is open to all, the recording will be available exclusively to Greater Public member stations and sponsoring organizations. 

Speakers

Paul Jacobs 
Vice President/General Manager
Jacobs Media & President, jacApps

Joyce MacDonald
President and CEO
Greater Public

Generously sponsored by

Second Street’s contesting and email platform helps stations build databases of donors and create compelling underwriting opportunities. Engage and inform users, capture opt-ins and first-party data, while bringing fresh ideas and campaigns to sponsors.

>Hear CT Public’s results here.