Are you struggling with how to present your proposal? The content team is especially interested in proposals that include the following conference priorities:
- Key Topics: Revenue generation, audience development, organizational health, and community connections.
- Diverse Voices: Representation from Asian, Black, Indigenous, LatinX, and other People of Color, plus perspectives from both leaders and staffers.
- Station Variety: Reflecting different sizes, formats, and markets.
- Clear Takeaways: 2-3 measurable and achievable learning goals.
- Engagement: Interactive elements to involve attendees.
Below is an example of a fake session proposal to demonstrate a good vs better submission.
Good
Prospecting for Planned and Mid-Level Giving
WXYZ surveyed members and identified those interested in giving opportunities like planned giving and donor-advised funds. This session will share key insights and results, including how the initiative generated 800 leads and 218 new Legacy Society members.
Why it’s good: Addresses one of the key topics outlined and includes measured results.
Better
From Surveys to Society: How Stations Engaged Members to Build Legacy Giving
Like many stations, WXYZ and KXYZ TV are grappling with audience decline while seeking to grow and stabilize revenue. To address this situation, KXYZ TV surveyed members to understand interests and identify “hand-raisers” who may be interested in giving opportunities like DAFs, gifts of stock, planned giving, and mid-level giving, which ultimately led to over 800 leads and 218 new planned gifts. WXYZ set out to enhance fundraising appeals by utilizing behavioral economics to identify optimal donation amounts. By asking for the right amounts, they were able to raise 30% more than previous campaigns. This session will share examples, data, and insights from both stations.
Proposed Learning Objectives:
- How to create a compelling member survey to find prospects for planned giving and mid-level giving.
- Develop strategies for donor prospecting, cultivation, and retention through effective fundraising appeals and surveys.
- Craft appeals that emphasize altruistic motives and leverage social norms to boost donor engagement.
Why it’s better: Addresses one of the key topics outlined, includes station variety and clear takeaways.
