Save the date for PMDMC 2023 in Atlanta! July 11 – 14

Session Proposal Example

Tips on how to submit the best possible PMDMC session proposal
PMDMC Session Proposal Examples

Struggling with how to present your proposal? The key elements to consider are diverse representation, attendee engagement, and 2-3 measurable learning takeaways that provide a clear picture of the specific skills or content mastery that will be achieved as a result of participating in the session. Learning takeaways should contain verbs that describe observable, measurable and/or achievable actions. Here are some examples to help guide you.

Good

Diversity In Pledge
As people of color become majorities in communities across America, public media will need to have a diverse donor base to sustain and grow. Many stations are at a loss when it comes to on-air fundraising strategies to attract diverse donors, but some stations are finding success with innovative, culturally-savvy methods. Meet the on-air fundraising professionals who are incorporating diversity in their pledge drives to attract and retain new, diverse donors and strengthen community connections.

Learning Takeaways:

  1. Leverage on-air fundraising with local and national partnerships
  2. Learn new ideas and strategies for making pledge programming content more representative of the communities you serve.


Why it’s good:
 Addresses the current challenges of the industry and offers a variety of perspectives. Is approximately 75 words and has two learning takeaways, but they’re not measurable.

Better

Diversity In Pledge: How You Can Build A Diverse Donor Base through On Air Fundraising
As people of color become majorities in communities across America, public media needs to have a diverse donor base to sustain and grow. Many stations are at a loss when it comes to on-air fundraising strategies to attract diverse donors, but some are finding success with innovative, culturally-savvy methods. Through demonstration and discussion, learn how to leverage core programming, unconventional thank you gifts, and dynamic events to attract and retain new, diverse donors and strengthen community connections.

Learning Takeaways:

  1. Learn how to make pledge programming content more representative with turn-key experiences that generate new net revenue from a diverse group of donors.
  2. Receive samples for programming tips, promo scripts, spots, premiums, timelines, event/experience plans, and contact info for national partners.


Why it’s better:
All of the above, but also adds clear and measurable learning takeaways and demonstrates that the session will be interactive and that the attendee will walk away with concrete examples.